I spoke to Jonathon High from promotional Youtube channel Exodus Music to find out what he does, and how he does it.
Why did you decide to set your channel up?
Originally I set up my channel to showcase the best electronic music I could find. There were many channels that I saw doing a similar thing, but they all seemed to be promoting music from artists that didn’t really need the attention, huge artists with thousands of followers. Nobody seemed to be promoting music from small artists. so it was mostly a case of ‘If you want something done right, do it yourself.’ I designed some basic graphics and started setting up my channel in the same day!
How does a promotional channel actually work?
The concept of a promotional channel is actually very simple. You discover an artist that you think needs exposure, you contact them to ask if they would be willing to let you upload their track on your channel, put together the video, and make it public. It may be a simple idea, but it can work wonders on an artist’s career.
Who would be your dream person to do a guestmix for you?
Gosh, that’s a tough one. I think right now, my goal is to get Ray Volpe on the show, or maybe PhaseOne. They’re long-shots, but I think they’re certainly within reach if I try hard enough! Ultimately, I’d love to feature Herobust or Barely Alive as I’m a huge fan of their work.
What do you have planned in the future for your channel?
I think my overall goal is to reach 10,000 subscribers, which is still a long way away, but I definitely think it’s achievable. Honestly, I’m just looking to continue doing what I’m doing as it seems to be working very well, my channel is reaching about 50,000 views a month, which is an all-time high. The subscriber-base is growing slowly, but surely, so hopefully I’ll be able to reach 7,000 subscribers within a few months.